Tanya L

As the Head of Content, I design and implement a content strategy that aligns with company goals, driving traffic, engagement, lead generation, and conversions. I manage and set up one-time and automated marketing and CS emails as part of my job. I also participate in product development and am a go-to for automating workflows for different departments.

Key responsibilities include:

• Developing and executing content strategies focused on lead generation and brand building.
• Managing the content team: assigning tasks, setting deadlines, and ensuring high-quality deliverables.
• Collaborating with an external SEO team to drive high-quality traffic from target countries.
• Tracking content performance in Google Analytics and GSC, using insights to refine strategies.
• Ensuring a constant flow of demo requests from the public website, blog, and platform. Setting up and experimenting with demo forms to get more quality leads.
• Delivering high-quality content leads to the sales team.
• Leading email marketing campaigns, including newsletters and sequences.
• Participating in product development: suggesting features and UX ideas, writing microscopy, testing new functionality, producing videos about new features, and preparing and updating Help Center content.
• Marketing webinars and workshops that are organized and hosted by our organization.
• Scriptwriting for internal and external webinars.
• Automating processes for content, sales, and customer success teams as a Zapier master.
• Producing product tour videos, tutorials, etc.
• Producing marketing materials and sales content.
• Managing and growing the company’s social media presence.

• Developing and implementing monthly content plans aligned with marketing goals.
• Conducting keyword research to optimize blog posts and external articles for SEO.
• Writing detailed briefs for freelance copywriters and overseeing their execution.
• Editing, proofreading, and publishing content on corporate websites.
• Guest posting and communicating with external editorial teams.
• Working with designers and developers to create and update websites and specific landing pages.
• Managing diverse content creation and marketing activities to support brand visibility and engagement.

• Writing unique blog content for Aitoc’s website and creating external articles to expand reach.
• Editing and optimizing content for clarity, accuracy, and alignment with brand standards.
• Updating existing user manuals and creating new ones, including textual and visual elements.
• Crafting compelling landing page copy to support product promotions.
• Preparing detailed product descriptions to highlight key features and benefits.
• Managing social media channels to enhance engagement and maintain a consistent brand voice.
• Submitting products to the Magento Marketplace to increase product discoverability.