Smail OUBAALLA

Technology admirer, skilled coder, entrepreneur, philanthropist, and Software Engineer. Experienced in software and systems analysis, design ( Architecture and UI ) and development. With an intrest in Management and Marketing.

I practice the subtle art of not building software in a bad or wrong way, I strongly believe the lines of code should be written with a bit of love mixed with lots of consideration for the other human who is going to read it.

Empathiser, with a profound interest in uncovering latent, unmet user needs, I have an innate ability in transforming requirements, needs and problems into potential solutions for clients. I’ve worn many hats throughout my career, having been a coder, product owner, project manager and lead software engineer. This diversity allows me to apply lateral thinking to problem-solving. I like to see myself as a hybrid practitioner, both a thinker and a doer, and being able not only to identify real opportunities at the fuzzy front end of the innovation process but also, design, develop and help implement the resulting solutions.