Top SEO Checklist to be Always Followed

The most discussed buzz making rounds in Digital Marketing is Search Engine Optimisation (SEO), which is more of an evolving discipline rather than an established one. Daily there's something new that evolves out, and this keeps the curiosity racing to know the latest developments and strategies in SEO to let your website rank at the top in all the searches you believe your site is.

So, what matters most is to have a latest SEO Checklist (thoroughly updated) with you to be assured that you are not lacking in some basic parameters that matter the most that stay you at par and let your competitors surpass you and acquire your most cherished number one position in various searches However, it’s easier to say than to do.

Here let’s take you through the most appropriate and tested SEO strategies that have helped many websites to get under the first top ten websites if not top Goggle for the time being.

1) Target Audience Research – Understanding your audience and prospects matters much when it comes to search engine optimization. You should know your audience well. You should have a better understanding of what they search for, what interests them, what are their pain areas and, what matters them the most. The better you know your audience, the better you researched them, the better you understand their requirements and needs, the better you would get placed to keep them informed and engaged for long.

Once you got the clue of it, you could easily answer their questions and can provide them solutions for their pain areas and queries they search for. Your content should include the keywords or the phrases they search for. The key lies in writing an interesting webpage for a single keyword exploring the topic they are looking for and would be of great help to them. This will make your audience keep visiting you often to learn new and latest features of your products and services and thus get them engaged.

2) Searching Keywords – Knowing suitable keywords mostly searched by your audience is the key to your success to stay at the top of all the searches. Therefore, you should make the research of your keywords a regular ongoing process in implementing your SEO strategies. Your search should be for the keywords, phrases, questions or texts which are mostly searched by your products/services clients. These keywords pave your way to go a long way in getting well acquainted with your prospects, audiences, and clients.

3) Content Size – Your content size for a particular keyword or phrase matters. Though there is no thumb rule which could be taken as sure shot for immediate success, the size of your content helps you surpass your competitors ranking to get you to the top. The Word count of your blogs or posts is important for your ranking on Google.

The content size depends upon the search whether it is a transactional, informational or navigational search. The transactional search is the searches that are made while buying something, whereas the informational searches are the research-oriented searches, wherein the idea is to gather the information for a certain query which could be later used while making purchases or opting for decisions. Another prominent search is the navigational search, wherein, the surfer is interested in knowing your location to buy your product or avail your services may be in the near future. The online content of 600-800 words and an off-line content of close to 500 words are broadly considered as the optimum choice.

4) Call to Action (CTA) – The call to action triggers your prospect to come closer to making a buying decision or at least leave a query on your website. Prompting your audience to take some action to get more engaged rather than just surfing and switching to the next website is the best way to convert a visitor to an audience and an audience to a prospect, rather a buyer to make early buying.

5) Plagiarism Free Content – Unique, different, distinct and plagiarism free content infuses a fresh breeze on your website and is vital to Google to keep you live in search results to get you on top and gather the best attention your site deserves. Duplicate and stolen contents make your site get dropped during searches blocking your possibility to get known to your prospects, leave aside from getting them engaged. Therefore, be assured that whatever content you post on your website should be fresh, captivating and your own.

6)Structured Data Marked up- Structured data Marked up plays a major role in getting your website to clarify Google what exactly is your website/webpage is intended for. It helps search engines in understanding the type of information you are trying to show to your clients or what your products or services stand for. Specifying the information clearly in a structured manner helps Google to easily crawl in your site and let your site top searches.

7) Social Meta Tags – To enhance content on your Facebook, Twitter, Pinterest or LinkedIn, social meta tags are used. The contents of these tags decide what image and text will be shown when someone posts a link to your content. These social meta tags help Google in bringing your website in top searches to let your website compete well with your competitors’ websites.

Conclusion – Here, we have given you a glimpse of the always up-to-date SEO Checklist that would help you enhance your website and ranking top on Google amid your competitors.

Jeewangarg.com is a trusted Google certified partner providing all types of SEO, SMO, PPC, and other digital marketing services, that could be customized to fit all businesses, needs, and budgets.

Author's Bio:

Jeewan garg is a professional PPC company in Delhi, India, having rich experience and extensive knowledge of handling PPC campaigns successfully. Get PPC services from best PPC Company in Delhi. We offer best ppc services in delhi, india that help your Business to get maximum conversions & ROI. Call our Expert @ 9350809090.