Reasons Why Magento App Development Is Ideal For Your eCommerce Business
“In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce - Statista.”
Clicks and swipes are the user actions that now majorly determine eCommerce sales, thanks to the evolving mobile technologies. To keep up with the increasing customer demands and needs, it is a must to have a mobile app for an eCommerce store. According to experts, if your business isn’t investing in a mobile eCommerce solution, you are probably missing on attracting potential customers and directing them to the competitor’s business. After all,
79% of smartphone users have made a purchase online using their mobile device in the last 6 months.
Consequently, it would be difficult for startups or newcomers to establish their position in the cut-throat market. But, it’s indicating that it’s the right time to invest in eCommerce mobile app development to gain an edge.
Fortunately, this is made easy and possible with Magento. Being the most used open source eCommerce platform, Magento powers more than 260,000 merchant sites and over 28% of the total mobile apps. With a proven record of creating secure, scalable and feature-rich mobile apps, Magento’s modular architecture offers control to e-merchants and imposes no constraints on business processes or flows.
Further, it is rooted in mCommerce and meets the needs of companies who wish to have a 100% responsive online sales platform.
According to the 2018 Internet Retailer Leading Vendor report, Magento customers recorded an 82 percent annual increase in digital sales, 66 percent more than their first competitor.
Recognized by Nestle, Coca-Cola, Ford, Nike - to name a few, the platform provides comprehensive features meant for diverse business requirements. Well, this isn’t all. We have more
Reasons to Choose Magento Apps for Your Business
Multilingual Support
This is one of the best features that make Magento a preferable choice among business owners. The app lets you serve customers globally by supporting different languages without any complications. The content, image as well as the banners can be converted into any desired language within the blink of an eye. Further, the voice search function offers multilingual support too so that customers can search and find products with ease.
Catalog Management
Magento CMS allows unified management of product catalogs across categories. Here, admin can manage the store’s catalog based on their purchase frequency, customers, orders, products, categories, and/or suppliers. So, if you want to sell a large number of products, you should turn to Magento.
Payment and Checkout
The framework has an exceptional payment system where customers have a number of payment options. Further, Magento 2 especially focuses on-page checkout that helps the buyers in placing an order within a few steps. Note: customers can even check-out as a guest.
Analytics, Tracking and Reporting
Magento mobile app allows store admin to track the performance of the website/store and generate detailed reports for the total sales, inventory, profits, order and a lot more.
The community’s Business Intelligence tool specifically allows seamless report generation and keep a track on anything, everything.
Quick Search
Magento’s quick search provides an easy way to find and filter products according to the brand name, category or product name. Most bounces and exits from online stores are due to bad navigation. Well, Magento’s layered browsing provides even better-filtering options and makes it easy for customers to find products.
Customization
Store customization is now easy with Magento mobile app development. You can easily customize your store via an advanced interface that allows you to directly edit raw HTML/CSS code to give you complete control over the design and appearance of your store.
Fast Loading
Magento provides tools to develop PWAs which helps retailers in creating a store with faster page loading and increased conversion rates. Learn more about Magento and PWA here.
Final Note
To conclude, customer experience, speed and performance are the key factors that lead to the success of any eCommerce mobile app. Magento understands this quite well and offers everything needed for a well-managed mobile app. The best part: it takes care of limited resources and budget as well, so that even a startup can pull off with it.
Have you got your Magento mobile app yet?
