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Time to Redesign your Sign ?

Published Apr 24, 2019
Time to Redesign your Sign ?

There is no doubt that an attractive sign can help your company differentiate itself from the competition and differentiate itself from other companies in your area. Is it time to rethink or replace your sign? Although initially there is an investment, effective signage is one of the most profitable forms of marketing. Business owners should remember that an exterior sign will be affected by the elements, by the creation of new businesses and by new developments in the city.

Every few years, it's important to rethink the location, lighting, materials and wording regarding your company's focus. As a very active business owner, it can be easy to put your poster in the background. But your customers and potential customers certainly notice it. If a few years have passed, it's time to look at your poster with a critical eye.

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Place:

When choosing a location for your <a href="https://www.vividads.com.au/">business sign</a>, it is crucial to consider readability. Most of the time, customers will visit you. So you want them to be able to read your poster remotely. Remember that your signal needs to be wider depending on how far away your business is. Do not worry if you have trouble viewing something so big, that's why we are here!

Lighting:

Can you have or get your sign made on time? Not all commercial signs need to be illuminated, but it's important to keep this in mind when designing your sign.

There are a variety of options to brighten your poster. LEDs are gaining popularity because of their effectiveness. We often find people who adjust their LED panels to take advantage of the savings! Neon lighting has lost popularity, but it's still an option if you want a vintage feel. Cabinet panels or light boxes are also an effective way to spread your message. They are usually lit by fluorescent tubes, but they can also be lit by light-emitting diodes. Ultimately, the system you choose will depend on the signal, the needs of your business and your budget.

Quality:

More importantly, your sign must serve a purpose. If your business is not a big brand than your signage should describe what your company does. If you regularly receive the same question from customers, consider adding the answer to your sign. Finally, when you receive a new sign or replace an old one, make sure that the chosen materials resist what Mother Nature throws you.

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