kim di centa

Led the growth of a VC-funded startup with 2 products, www.dealpad.io and www.leadhat.ai, from concept to full market launch. Took an active leadership role while remaining deeply involved in coding and technical execution. Key achievements include: • Product Vision: Defined product strategy by analyzing market demands and conducting user interviews. Focused on creating solutions to address customer pain points, while incorporating AI technologies to enhance functionality and value. • Leveraged AI and machine learning for innovation. For DealPad.io, this included AI-driven tools for deal management, while LeadHat.ai used algorithms to optimize lead generation and targeting, delivering more personalized, data-driven results for customers. • Technical Architecture & Code Development: Designed and coded scalable, secure systems capable of supporting user growth. Built platforms to handle large datasets, real-time analytics, and AI functionalities. Implemented robust architectures that ensured high availability and performance. • Engineering Leadership & Hands-On Development: Led and collaborated with cross-functional teams throughout the entire product lifecycle. Actively contributed to codebases, led architecture reviews, and ensured high-quality output from ideation through to CI/CD pipelines. Balanced leadership with direct involvement in complex coding challenges. • Go-to-Market Strategy: Collaborated with marketing and sales teams to craft go-to-market strategies, leveraging AI capabilities as a unique selling point, driving user acquisition and market traction. Under my leadership, both platforms achieved market presence, customer engagement, and solid technical foundations for long-term growth.

• Product TPM for Facebook Audience Network: Led program management for Facebook Audience Network, a division generating billions in revenue annually. Managed large-scale projects involving hundreds of cross-functional people, including engineers, solution partners, and business stakeholders. • Structured Program Management: Established clear processes and frameworks for the teams, driving the successful delivery of multiple high-impact projects across the organization. • Metrics Champion: Acted as the go-to person for overseeing and maintaining all external metrics for Audience Network. Created an up-to-date catalog of critical metrics, led several high-profile reviews with Facebook’s senior leadership, and advanced the team to a higher metric maturity model. I also facilitated consensus on the Metrics Roadmap with Audience Network leadership. • Privacy Program Leadership: Oversaw the Privacy Waves initiative, an internal program aimed at implementing privacy enhancements across the company’s systems and infrastructure. This program achieved a 99% completion rate for thousands of tasks, involving hundreds of people within the parent organization. • Qualified Interviewer: Conducted numerous interviews and talent assessments, contributing to several key hires across the organization.

As a Product Manager, I led my team to achieve the following key results: • Accelerated Time-to-Market: Designed and implemented a Dynamic Rich Views system, reducing time-to-market from 3 months to just 3 days. This innovation also boosted install conversions by an impressive 180%. • Successful Feature Launch: Driving the release of a Rewarding System, now used by Candy Crush Saga and Candy Crush Soda Saga. Despite initial challenges, this feature significantly increased daily active users (DAU) and delivered a +6% uplift in gross bookings during the first campaign. • Top Performance Recognition: Received the Game Changer rating, the highest performance rating, for exceptional contributions.