Julie Madsen

Providing freelance software development services, primarily in app development for mobile devices Notable projects include: Pulse Outreach: Move Closer App - iOS and Android apps to provide video and audio content to users that they can work through and discuss with friends. Group Study App - iOS and Android apps to provide bible study content to groups of users that allow them to interact and discuss content Digital Choir -iOS and Android app to allow choir directors to easily make combined a virtual recordings of individually submitted recordings. Recordings are automatically synched with a background recording so that timing aligns to make the mixing process easier. CoreX Equine and Sports Core Stability Feedback apps: targeted apps for competitive horseback riders, athletes, or physical therapists that use the rotation vector sensor to track user body position. Allows for alerts while riding/exercising as well of graphs of historical performance. Includes work to support a third party Bluetooth LE sensor as an alternative to the phone’s motion sensor.

April 2003 – March 2004: Engineering Manager/Team Lead for team responsible for customer acquisition on the website. Worked in collaboration with product manager to design and test several variations of our non-member pages in order to increase acquisition and non-member interactivity. Led efforts to increase accuracy of our unique visitor metrics. Developed feeds and tools to bid on and manage hundreds of thousands of paid placement search terms with partners like Overture, Google, LookSmart and Inktomi. Responsible for redesigning our promotion tracking system for paying our affiliates for trials, implementing support for pay by check and developing a tool to dynamically publish customer surveys. Nov 2000-April 2003: Senior Software Engineer Developed custom site search engine, capable of accounting for spelling errors and typos. Responsible for implementation of all website pages in the member store - the section of the site where users find movies. Built custom, personalized member home page Implemented content sharing feeds to provide reviews from Rotten Tomatoes on our site. Designed and built a series of feeds that allowed Best Buy to sign up customers in their stores. Implemented address standardization on website, as well as a batch program to periodically update standardization data in order to improve mailing times and cut down on fraud.

Lead engineer for the development of Scout’s web tools that were used to support a handheld city guide. Responsible for the development of 5 sites – a public e-commerce site, a content management system (CMS) for writers and editors to enter content, an ad management site for the creation and booking of ads, and two intranet sites used to manage advertiser and user accounts. Performed significant development work on the CMS, including rearchitecture and implementation of the core publishing functionality. Architected and implemented the back-end export process to translate content into XML for transmission to the device. Responsible for creation and maintenance of database schemas.