Ingrid Debsia
MARKETING LEADER ( CMO / Head of / VP Level )
Accomplished marketing leader with a proven track record in steering global growth initiatives, specialising in SaaS, IT and digital-driven industries. Recognised for driving transformative performance marketing, branding and communication strategies to deliver B2B/B2B2C growth. A leader in uniting geographically dispersed remote teams, empowering individuals to reach their full potential while fostering collaborative excellence.
▪ Experienced member of Executive Teams, proficient in presenting and reporting to boards
▪ Over a decade leading marketing and sales executives to deliver ROI
▪ Management of global markets inc. Europe, Asia Pacific, Americas, Middle East and Africa
▪ Experience in global go-to-market strategy, planning, budgeting, and hands-on management
▪ Expertise in marketing B2B/B2B2C products and services, SaaS applications and digital subscription services
▪ Extensive experience in driving inbound sales, pipeline growth, performance marketing, communications, and branding
▪ Experience driving the partner/channel strategy for lead acquisition, conversion and customer adoption
▪ Development and project management of digital products, websites & app builds, CRMs and automation
▪ Strong data evaluation skills for informed and strategic decision making
▪ Experience leading and developing on-site and remote international teams
REVIEWS FROM CLIENTS
Key Achievements:
-Launched the APAC Integration Partner Marketing Strategy, expanding to 25+ partners in 4 key...
Key Achievements:
-Launched the APAC Integration Partner Marketing Strategy, expanding to 25+ partners in 4 key industries, generating AUD 20MM annual revenue in 4 years, with a Partner NPS of 88.
-Expanded the Sales Pipeline deal value by 150% through strategic market mapping, targeted marketing outreach, and effective sales engagement management.
-Led a geographically dispersed remote APAC team to achieve over 90% success in KPIs aligned with business goals, while expanding the marketing team from 2 to 11 members, establishing in-house capability and reducing budget spend on agency expenses.
Key Achievements:
-Established the inbound B2B sales channel for Ezypay’s SaaS solution, automatically converti...
Key Achievements:
-Established the inbound B2B sales channel for Ezypay’s SaaS solution, automatically converting 50+ business customers monthly, achieving AUD 3MM yearly revenue.
-Successfully managed the 2018 rebrand rollout globally, including development of the new website.
Key Achievements:
-Planned and executed five annual campaigns for Risk Advisory's services and SaaS produc...
Key Achievements:
-Planned and executed five annual campaigns for Risk Advisory's services and SaaS products, yielding up to 300 quality business leads within 3 months of each launch.
-Effectively implemented Salesforce Pardot email marketing and automation system, enhancing prospect activity visibility and subsequently boosting lead generation.
-Managed company-hosted webinars, events, and 2 podcast channel launches, resulting in strengthened customer relationships, increased business interest, and heightened brand awareness through thought leadership.