Mobile App Marketing – 5 Effective Ways To Promote Your Mobile App

Mobile app marketing is all about telling people about your business application and the services offering through that application. The process also includes engaging your app users with the app and convince them to stay engaged. Mobile app marketing includes activities done to attract users, lowering churn rates, and improving retention rates. First, we have to discuss the stages of an app user’s lifecycle, then only we will be able to find their purchasing behavior.

Certain things have to be considered while targeting the right audience. We will discuss all things step by step in the remaining article.

Below mentioned are the five stages of marketing a mobile app -

1 – Discovery -
2 – Consideration -
3 – Retention and engagement -
4 - Feedbacks and referrals leads to progress -
5.- Prepare reports

Let’s discuss all the stages one by one for better understanding -

1. DISCOVERY

The discovery step matters the most among all as you have to let users be aware of your application through the various means of marketing. In this stage, you have to attract targeted users to the app. There are different ways through which you can do marketing of your app. For example

• Social media (Instagram, Facebook, Linkedin, youtube, etc)
• QR codes
• Paid advertisements
• App review websites
• Referral schemes
• Email marketing
• Paid user acquisition campaigns

Try to target the right audience through the right platform where most of the users stay active.

It will be going to be challenging because there are 1.5 million apps on the apple store and 1.4 million apps on Google play. Initially, you can tell your family, friends, and colleagues to download and rate the app. Send regular emailers and notifications to your users for downloading your application. Conduct press conferences for launching the app and make videos and vines to attract users. Take full leverage of social media and always go with the latest trends while uploading any post related to your app. Use famous hashtags to reach the mass audience. Write creative SEO-based blogs and articles to tell people about your app’s features and how it will benefit them.

2. Consideration

In this stage, the user considers using your app and starts filling in their credentials like entering a mobile number, email id, name, etc. to have access to it. It’s not easy to convince users to download your application as you have to do a lot of marketing activities. Communication is something that plays a crucial role in the marketing process.

Inappropriate communication leads to less user engagement and poor app marketing. It doesn’t matter how great your app is, it would be worthless if you forget to tell people how great it is: so better be careful about the communication part. Take care of these few questions before launching your app in the market.

• Whether the descriptions given in the app, are conveying the purpose of the app or not?
• Have you written the informative and qualitative app description?
• How it is different from others
• Have you put the feedback and rating section in your app?
• Ensure the user-friendly UI of the app
• How will the app benefit the user?

Apart from this try, to keep an easy and simplified registration process for your users.

3. Retention/Engagement

Activations are not enough; it doesn’t depict the success of your marketing campaign. You have to find ways to engage people and make them realize the benefits of using the app. Customers are the base of the business, you have to keep them happy no matter how. If you fail to entertain your customers with your services and product, they will surely leave you.

Most customers delete the app shortly after downloading it because they found them of no use. Send regular messages and notifications and put a guide on the benefits of using the app. Several approaches can make your retention rate better –

• App messaging
• Push notifications
• Sending Emailers
• Customer callings
• Loyalty programs
• Asking customer feedbacks
• Conducting surveys etc.

Many more ways are there, but these are the major ones. We often ignore the type of engagement tactics that keep the users active on the app. It is said that attracting new users is much costlier than keeping existing ones. You can make KPIs analyze the success ratio of the marketing campaign.

4. Customer Feedback

In each kind of business, customer feedback plays a key role. Asking your users the experience of using the app will help you in focusing your improvement areas. Most people consider the referral schemes best in terms of targeting new customers. You can keep them loyal by offering them something different from others, for example

• Offer them discounts
• Give loyalty points
• Provide referral points
• Give them special benefits of doing non-cash transactions
• Incentivize the user

“Keep a close eye on your ratings and feedbacks”

In the marketing sector, Word of mouth marketing is considered to be the most effective because your customers are only bringing new customers. A big example of this is McDonald’s, Dominos, Myntra, Amazon, etc. These few brands got famous through word-of-mouth marketing. Once you get loyal customers, they will do marketing of your app and will also share stuff on their social platforms by leaving good reviews. A bog example of this is Starbucks. People post Starbuck coffee on social media platforms by writing their names. They are only promoting the brand.

5. Prepare Reports

Prepare weekly or monthly reports to analyze the performance of your app marketing campaign. Always focus on nurturing the relationship with customers by enhancing their experience. By identifying the improvement areas, you can make more influential and top-notch marketing plans for your mobile app. You have to follow five principles of management for appropriate app marketing, which are –

• Planning
• Organizing
• Staffing
• Leading and
• Controlling

If you have the ability to follow these approaches, your results will go beyond your expectations.

Conclusion

• It takes time to take place in the market, so keep patience, and you will get what you expect.
• Give regular updates to your users regarding your products and services.
• Always keep updating your app features and functions for a better customer experience.
• Mobile app marketing helps in boosting the company’s revenues as people start getting aware of your products and services.