Senior Engineer
Madhive
2022-08-01-Present
Madhive is an AdTech company that provides a customizable white-label SaaS advertising platform which empowers local media professionals ...
Madhive is an AdTech company that provides a customizable white-label SaaS advertising platform which empowers local media professionals to deliver high-impact, scalable CTV campaigns by offering end-to-end tools for planning, targeting, and measurement, while partnering with industry leaders to connect advertisers with local communities.
Highlights:
- Led large-scale refactoring efforts for high-traffic application areas, ensuring code maintainability and improving system performance.
- Helped deliver a comprehensive end-to-end testing suite to replace manual testing, significantly reducing QA time and improving reliability.
- Collaborated with stakeholders to maintain transparency and alignment during major feature implementations.
HTML/CSS
TypeScript
React
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HTML/CSS
TypeScript
React
Google Cloud Platform
Jest
RxJS
Svelte
Storybook
Playwright
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Frontend Architect
VF Corporation
2022-08-01-2024-05-01
VF Corporation is a global leader in apparel, footwear, and accessories, connecting people to their favorite lifestyles and activities th...
VF Corporation is a global leader in apparel, footwear, and accessories, connecting people to their favorite lifestyles and activities through a diverse portfolio of iconic brands. Their portfolio includes Dickies, The North Face, Timberland, Vans, JanSport, and more.
Highlights:
- Spearheaded the migration from a polyrepo to a monorepo architecture, streamlining development workflows and improving code reuse.
- Helped architect and develop a white-label website application that supported extensibility and theming, allowing each brand to align its digital presence with specific marketing goals.
- Implemented personalized site content capabilities, tailoring user experiences based on individual preferences and activity.
- Led the hands-on development of multiple key features, including a UI component library, design system, API mocking, feature flags, CMS integrations, and more.
HTML/CSS
Responsive Design
TypeScript
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HTML/CSS
Responsive Design
TypeScript
Nuxt.js
Storybook
Vue.js
Nx
Contentful CMS
XState
Vite
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Director of Frontend Engineering
V Shred
2021-02-01-2022-08-01
V Shred offers personalized fitness solutions, including custom diet and training programs, effective workout supplements, and premium co...
V Shred offers personalized fitness solutions, including custom diet and training programs, effective workout supplements, and premium content, designed to help individuals achieve their health and fitness goals quickly and effectively.
Highlights:
- Developed a custom SDK that reduced development times and introduced automated deployment processes, significantly improving page performance and team efficiency.
- Replatformed three major brand sites using modern microservices architecture, transitioning to Nuxt and third-party SaaS services for scalability.
- Architected and developed “Dojo,” a DIY website builder that enabled non-technical staff to launch marketing pages rapidly.
HTML/CSS
SEO
Responsive Design
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HTML/CSS
SEO
Responsive Design
TypeScript
Netlify
Nuxt.js
Storybook
Vue.js
Contentful CMS
Sass
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