Name: Video recording for User Activation & Onboarding: Simple and Effective Framework - Codementor Events
Uploaded: 2023-05-23
Description: Learn how to activate new users and improve onboarding with Aleksandra Matveeva's simple framework for product companies. Get a step-by-step guide on data research, activation strategy creation, and development stages in less than 1 hour!

Learn how to activate new users and improve onboarding with Aleksandra Matveeva's simple framework for product companies. Get a step-by-step guide on data research, activation strategy creation, and development stages in less than 1 hour!

## About the talk
This talk will cover a simple framework any product company can use to create an activation strategy for the product and create/improve onboarding. I will give a step-by-step guide on how to approach activation of new users, starting from the necessary data and research, following by activation strategy creation and finishing with development stages.

### This talk will cover
- Intro – what is product activation and onboarding and why you need them
- Discovery: goals and metrics
- Discovery: data research
- Discovery: interviews/qualitative research
- Action: Formulating activation strategy
- Action: Implementing onboarding

Video recording for: User Activation & Onboarding: Simple and Effective Framework

Discussion