About the talk
This talk will cover a simple framework any product company can use to create an activation strategy for the product and create/improve onboarding. I will give a step-by-step guide on how to approach activation of new users, starting from the necessary data and research, following by activation strategy creation and finishing with development stages.
This talk will cover
- Intro – what is product activation and onboarding and why you need them
- Discovery: goals and metrics
- Discovery: data research
- Discovery: interviews/qualitative research
- Action: Formulating activation strategy
- Action: Implementing onboarding
Essential Skills
About the speaker
Aleksandra is a product manager focusing on growth and engagement in content-based, entertainment and social products. Passionate about hypothesis testing, analytical research, growth and monetization.