Doesn’t Matter How Big’s the Data, if You’ve Got Big Data
What is Big Data?
With our lives becoming more and more dependent on technologies by every single moment that passes, one must try and contemplate how much information is actually available all over the world, and which are generated by us. With an approximate idea, one can then try to make an estimate of how much information is then generated by every single user online in the world. Activity is usually tracked, and even though this might seem as a violation of one’s privacy, you must understand the hypocrisy which is instilled behind broadcasting your every single thought and moment.
It can be said that all the information that is made accessible on the interweb is relatively redundant, but then it is said in lieu of the following knowledge:
Each time that we carry out any activity online, we generate certain information, and when we take in context how much information is being generated all over the world, you may understand the variety, velocity and volume of data is generated all over the world. This data in credit to its sheer girth is termed as “big data”. Big data is a cumulative sum of both structured and unstructured data that is available and facilitates further analysis.
How Big Data is Used
The need for and perks of big data was realized quite recently and hence the market is still open for innovations. The trade secret which is exploited by every single multi-billion dollar industry is optimum utilization of big data. Companies like Amazon, eBay and even YouTube, observe, record and analyze information provided by you, such as your search history, favorite videos, purchase history and so on, to develop recommendations for you. These recommendations can range from promoting the data or content available within the site in order to lure more online traffic, or to devise promotional strategies that include generating need to match the available supply of products and goods. Thus, is apt to deduce that these corporate goliaths are redefining the laws of economics- 101 by utilizing big data.
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Career Opportunities
Companies are desperately out on a prowl for recruitment, so much so that it has imposed a skill gap for those professionals who are proficient in big data software such as Hadoop. As it is still a comparatively new opportunity, one can say that it enables you to create history with companies who have gained their pedigree over time. Companies such as IBM, Intel, Microsoft, Twitter, eBay, Yahoo, Facebook, Amazon Web Services, Hortonworks, Cloudera, Pivotal, Salesforce, AT&T Stumbleupon, Hulu etc all need programmers who can utilize big data. If career diversification or for that matter integration doesn’t tempt you, association with such brands surely will. Research of IDC shows that the Big Data market revenues will grow at 31.7 percent a year and it will hit the $23.8 billion mark in 2016. According to the latest research by market the Hadoop and Big Data world widely is expected to growth about $13.9 billion by 2017.
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This does not mean that every application of big data is confined to the mass-consumerist or pro-capitalist opportunities. Big data also taps opportunities, which expand to the socialist propaganda of the most idealist activists. With the help of big data, doctors and medical staff are capable of foreseeing and forecasting any abrupt occurrence of medical anomalies. Diseases are being diagnosed even before they occur, precautionary measures are being executed and hence first aid is becoming highly effective. The amazement beckons when you realize that the data being analyzed is not on one’s medical history, but their vocation, their living environment, their lifestyle and other details that are related to their day-to-day health related activities.
New applications are cropping up even in the world of security and surveillance. Military forces all over the world are analyzing the data inflow from defense bodies of other countries, even friendly ones. For that matter recently, a ban was issued by the Indian government on its defense personnel, restricting them from using cell phone devices which are made by Chinese companies.
Big data also incorporates what is known as prescriptive data, this particular type of data is utilized by the self driving car constructed by Google.
Conclusion
Now as we take a step back, we understand the world big data is shaping for us, a world where cars drive us, instead of the other way round, where various diseases are being analyzed and cured even before they are presented and same applies to our day to day needs, requirement, commercialism, media and the list goes on and on.
Days are gone when big data was used to approach and construct strategies to optimize operations, now big data has become the pivotal bedrock of the sustainable and future existence of our civilization, as we know it.
Author Bio:
Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has managed and run personal technology magazines and websites and currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training.
