Name: Video recording for Machine Learning in Ads Ranking - Codementor Events
Uploaded: 2023-12-29
Description: Join Oleg as he navigates personalized ad systems using ML. From logistic regression to neural networks, explore impactful solutions and production necessities.

Join Oleg as he navigates personalized ad systems using ML. From logistic regression to neural networks, explore impactful solutions and production necessities.

## About the talk
Unlocking Personalized Ads with Machine Learning - Learn the business impact of tailored ads and the essence of supervised ML. Explore solutions like logistic regression using hashing tricks & FTRL optimization, Gradient Boosted Decision Trees, and cutting-edge Neural Networks with embeddings, as showcased by industry giants like Google, Twitter, Meta, etc. Extra insights delve into production needs: multi-stage ranking, distributed model infrastructure, continuous improvement, experimentation, and robust monitoring.

### This talk will cover
- Online Ads Delivery and Business Impact
- Historical Solution - Log Regression
- Neural Network-Based Production Solutions
- Additional Production Infrastructure and ML Challenges





Video recording for: Machine Learning in Ads Ranking

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